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ACCESS DUI http://www.accessdui.com, created for The Alcohol and Chemical Abuse Council of Southwest Ohio, was designed to be an effective and efficient means for The Council to market themselves and the great services that they provide to the Southwestern Ohio region. The Council's site was designed to present a clean interface for visitors which allows them to easily learn about The Council's programs and also quickly register for their ACCESS DUI Driver Intervention Program. The ACCESS DUI registration form collects essential customer information and passes it into the Council's Hinutech-hosted Sugar CRM instance. The integration with the Customer Relationship Management system will allow The Council to turn the massive amount of data that they collect into insight on how they can better manage their organization. Having a handle on this data will let them understand the demographics of the people they serve. Before this system, the packets of information that they receive from their customers have been put in storage -- serving no purpose except to gather dust. Now this data can be used to learn more about their business while creating a streamlined mechanism for their staff and customers to communicate. In the coming months, we will be rolling out other phases of this project which will involve creating a customized interface for The Council's Sugar CRM implementation. But now that Phase 1 has been completed, they are in a position to immediately benefit from this new system.
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